The NOW inner circle has been growing and expanding all over the country. With bi-coastal boutique openings on the horizon for the end of this year. We could not be more excited about the future! 54 locations are set to open in 17 cities including Ashburn, Atlanta, Austin, Charlotte, Chicago, Dallas, Denver, Ft. Lauderdale, Las Vegas, Nashville, Raleigh and Scottsdale.

As our expansion continues, we’ve been getting more emails and inquiries from entrepreneurs and wellness enthusiasts looking to open a NOW Massage in their city. Many of you may be wondering if owning a wellness/massage business is the right fit for you! We created a quick checklist of questions to help you decide if NOW is the time to take the next step:

Wellness Industry: 

Are you an entrepreneurial self-starter interested in running your own business. Did you consider if the industry you want to join is growing?

According to USA Today, massage therapy has seen an impressive 162 percent 10-year job growth.


Are you living a healthy lifestyle and is self-care/massage a part of your routine? 

Personal insights and passion for the field will serve you well as a boutique owner.

Style and Substance: 

Are you a fan of The NOW aesthetic? Our inspired interiors and design are synonymous with our brand and only matched by the high quality massage services we offer.

Support from The Top NOW & Always:

Do you want to be a part of a franchise “family”?

The NOW considers all franchisees part of our inner circle. Corporate support for every detail is included in the package; from sourcing real-estate and marketing to identifying the best massage therapists.

Products and Services:

Nourish, Scent and Room by the NOW product lines are just the beginning of brand extensions. Ritual Membership packages, a carefully crafted menu with enhancements and a network of influencers and press that are already fans of our brand reinforce the value proposition for choosing The NOW

Why The NOW?

Affordable customizable massages, bespoke enhancements, highly trained massage therapists, seamless booking, flexible membership, all natural healing products, calming signature scent, soothing sounds and a celebrated aesthetic and vision.

For more information on how to open a NOW in your neighborhood head to our website.