Reap the benefits NOW

Coconut oil has become as ubiquitous as avocado toast these days. Though seemingly new and trendy, cultures around the world have used it as part of their traditional beauty rituals since long before it hit the wellness scene. It boasts a multitude of benefits and is a time tested, all-natural oil- which is why we incorporate it as a base for many of our Nourish by The NOW products.

 “When sourcing ingredients for our Nourish by The NOW line, I wanted to ensure the products would be a fit for anyone with super sensitive skin like mine,” said our Co-founder and Chief Creative Officer Gara Post.  “After multiple rounds of testing we landed on formulations that include top notch ingredients, and are highly effective, but won’t irritate your skin or cause breakouts.”

Below is a breakdown of the benefits and why you should be using our in-house products daily as part of your skincare ritual.

Antibacterial + Antiviral: Lauric acid is abundant in coconut oil and has been found to provide antibacterial, antiviral, and antifungal properties, while also reducing inflammation. This makes it an asset for anyone struggling with acne, eczema, dandruff, dermatitis, and psoriasis.

Rejuvenative + Reparative: Coconut oil is rich in Vitamin E, which is known for its ability to soften skin and diminish scars. Also, its high fatty acid count is packed with antioxidant power that reduces inflammation so that skin can repair and rebuild.

Cooling + Soothing: In Ayurveda, the traditional Indian medicinal system, coconut oil is considered a “cooling” oil. That’s why it’s considered the go-to oil for soothing inflammation, redness or irritation.

Lastly, coconut oil has a low molecular weight, making it light and highly absorbable, while deeply penetrating the skin and hair for moisture. No greasy residue or feeling weighed down after use.

We love coconut oil so much we added our Scalp Renewal Enhancement to the menu at our boutiques.The treatment helps keep hair follicles supple and increase scalp circulation, a necessity for healthy hair growth. Not to mention, it feels great and is incredibly relaxing!

Reap the benefits of coconut oil when you use any of our exclusive Nourish by The NOW products, including The Body Oil and Lotion, Lip Salve and Peppermint Calm Balm. Shop NOW online and in boutiques!