The NOW Massage Franklin, TN


"Candice was amazing! Front desk was very helpful the aesthetic of this place is wonderful! Membership pricing is great and their enhancement menu as well!"
— Jasmine G., Franklin, TN
"New to this location and company. Very quiet and relaxing atmosphere past the very bright and bustling check-in/out area. Staff is pleasant. Aesthetic is minimalist and chic. The best part is the treatment area which is dark and silent. No speaking above a whisper is requested. Crashing waves is all you hear. Lovely and tranquil experience. Leaves me feeling ultra relaxed."
— Cheri H., Franklin, TN
"I almost never leave reviews, but it feels necessary for The NOW because it’s how I located this gem in the heart of downtown Franklin. From the moment you walk in the doors, you are greeted with a calming scent and bright/airy waiting room. The front desk staff is very helpful with any questions you may have. The treatment rooms are dark with white noise and ocean sounds. It was THE MOST comfortable heated massage table I have ever been on. Candice asked me what my concerns were and really took extra care to address those. She was fantastic! All of the treatment rooms are next to each other, but there’s absolutely no noise. I couldn’t hear a thing! I highly suggest the scalp massage add-on. They use this coconut peppermint oil that helped to relieve my tension headache. I ended up purchasing a membership because it was so amazing! 10/10."
— Alexandra J., Franklin, TN
"One of the absolute best massages I've ever had and I've had many. The atmosphere and ocean waves were very relaxing. I love the requirement for silence as I don't like talking during a massage anyway. Fabulous and I will be back!"
— Marva S., Big Sandy, TN
"Wonderful relaxing ambiance and great massages. My wife absolutely loves this place, and has had several great massages from several different massage therapists. She swears this place was designed with her in mind, with a bright and clean look and feel."
— Tim G., Franklin, TN
"Smells amazing when you walk through the door. The man at the front desk was nice and soothing.;) The prices are posted when behind the desk when you first walk in. When you are ready for your appointment they walk you in a room talk to you some about your expectations and concerns. Next you go into a dim room with a rushing sound of waves, it was immediately disarming. Every room has these very long heavy curtains with thick rope you use on a boat/ship. It's a a real Williamson county vacation vibe guys. Must try out! Nothing less than a 80 minute massage is the way to go."
— Rebecca L., Nashville, TN
"I recently had my first massage in months at The NOW and absolutely loved it. Everyone who works there is so kind and friendly, the space is gorgeous, and my massage therapist did a fabulous job. I loved the entire experience and would highly recommend booking a massage here!"
— Maddie Michelek
"I have been to The NOW several times and each time is better than before! The atmosphere is more relaxing than anywhere else I have had a massage. Cannot say enough good things about the Calm Balm. It is my favorite enhancement and I even purchased some to take home!"
— Ben Ramon
"I went in for a signature massage with Anne, and she is AMAZING!! I am so excited to go back soon. This place is beyond magical, between the welcoming check in area and the actual massage space itself - I felt like I was receiving the best treatment ever! Thank you to Anne and everyone else working at The NOW! I can't wait to be back!"
— Holland L, Porter Ranch, CA
"I just got home from an 80 minute massage with Brooks and it was amazing! I was treated with the utmost respect and kindness the second I walked in the door. The space itself is beautiful and extremely relaxing. I left The NOW feeling rejuvenated and overly satisfied. I will definitely be back!"
— Leehey R, Scottsdale, AZ
"I went for an 80-minute massage at The NOW and was not disappointed. They're located in a convenient area of Downtown Franklin with a parking garage that's connected. As soon as you walk in The NOW, you're relaxed. The entire vibe is clean, friendly and so relaxing. They have ocean sounds going and it was one of the quietest massage spots I've been to! I had Anne for my massage and she is experienced and incredible. She asked me before my massage about troubled spots & if I had any places I didn't want massaged. She then brought me in to her very relaxing room with a heated table (perfect for a cold day). I added on extra heat too! The massage was perfect - not too hard and incredibly relaxing. Anne gave me some tips following the appointment to help with hip flexibility. I would definitely recommend The NOW to anyone looking for an affordable, amazing massage experience. If you have a choice, ask for Anne!"
— Coti H, Nolensville, TN
"From the moment you walk into The NOW, you know it's going to be an amazing experience. The canvas rooms, paired with the sound of the waves, transport you to a cabana on the beach. This was the first massage I had ever had where I was able to truly relax, and almost fall asleep! If you find yourself in the Franklin area, you have to experience The NOW for yourself."
— Evan H