Relax and recover at our beachside oasis. You can find The NOW’s west side boutique on Santa Monica’s iconic Main Street, home to the famous farmers market, surf shops, yoga studios and art galleries. Located just walking distance from the ocean and right next door to popular Urth Cafe + Pressed Juicery.
The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.
The NOW Massage Santa Monica offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. Designed to serve as an oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.
The NOW’s menu includes three Swedish inspired services: THE NOW, our signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.
A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Calm Balm and Fresh Eyes can be added to each service.
Give the gift of relaxation! To celebrate our new boutique, we’re giving you a complimentary enhancement with every digital gift card purchase NOW until we open.
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More massages, more savings. Become a Ritual Member NOW and commit to self-care. Memberships starting at $80.