JOIN THE NOW MASSAGE FRANCHISE

The NOW, a Los Angeles based massage concept, was founded on the principle that self-care is a necessity not a luxury. Designed to serve as an oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW has differentiated itself from key competition by connecting with the 152 million untapped Gen Z and Millennial generations and serving them affordable luxury. With a proven concept and impressive unit economics, our growing lifestyle brand is looking forward to bringing our thoughtfully-crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.

The NOW operates four locations in Los Angeles with more than 50 locations in development across the U.S. in cities including Atlanta, Austin, Chicago, Dallas, Denver, Ft. Lauderdale, Las Vegas, Nashville, Raleigh, and Scottsdale, AZ.

BRING NEXT LEVEL SELF-CARE TO YOUR NEIGHBORHOOD NOW

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WHERE ARE WE NOW?

BY THE NUMBERS

OWN A NOW

impressive unit economics

low buildout costs

in depth training and support through all stages of your business

scalable model to easily allow for opening multiple units

reccurring and predictable revenue model

The NOW is supported by compelling key characteristics that become the building blocks of our franchisees’ success.

We are looking for franchisee partners who are passionate about people and wellness, see the value in massage and self-care, and have a desire to make a positive impact in their community.


MINIMUM FINANCIAL REQUIREMENTS

Liquidity $150,000

Net Worth $500,000

WHAT PEOPLE ARE SAYING ABOUT THE NOW

$18B

a year industry

190M

Visits to massage establishments a year

39.1%

Year-over-Year Growth for The NOW **

$2.2M

Average Unit Volume for The NOW *

$18B

a year industry

190M

Visits to massage establishments a year

$2.2M

Average Unit Volume for The NOW *

39.1%

Year-over-Year Growth for The NOW **

STRONG SUPPORT

SITE SELECTION & CONSTRUCTION MANAGEMENT

The NOW works with our exclusive real estate partners for site selection and negotiations. Franchisees are guaranteed secure favorable real estate terms including: 

  • Access to market comparables 

  • Expertise in negotiations

  • Established relationships with local landlords and developers 

The NOW and our partners ensure franchisees are comfortable and confident when selecting the right property with the best lease terms.

SALES & OPERATIONS

Each franchisee will receive expert guidance and ongoing sales support from The NOW’s operational team. From pre-sale strategies, to grand opening training, and beyond – the NOW team will work with franchisees to ensure they are hitting key metrics, driving membership sales, and growing the business. Franchisees will receive bi-weekly calls, financial reviews, and continuous interactive retail training as part of their operational support.

MARKETING & PUBLIC RELATIONS

Unlike most franchise organizations, The NOW Massage provides an experienced team that will manage and support your public relations, digital advertising, social media, influencer & ambassador engagement, content development, email marketing, reputation management and website optimizations.

TRAINING

Every new franchisee will be required to attend The NOW University in Los Angeles, where franchise owners and managers spend 4-5 days at The NOW’s corporate boutiques learning all the basics of payroll, gift card and membership sales, community programming and more. Following The NOW University, franchisees will meet with our Director of Education to help finalize the list of massage therapists invited to on-site training. 10 days before a franchisee opens, The NOW team will go to the franchisee’s boutique for pre-opening on-site training. The franchisee and their team will undergo extensive sales training and individual practice sessions to ensure the boutique’s success.

HR SUPPORT

To assist franchisees with local recruiting efforts, The NOW provides a personalized applicant tracking system which posts to 26 job boards, and works with partners like the International Spa Association (iSPA) and the American Massage Therapy Association (AMTA) to find the best talent for each franchisee. Franchisees also receive direct hands-on assistance and support by a member of The NOW executive team to ensure ultimate success in recruiting and team building.

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“I’m all about crystals and stones and a good massage. So if you incorporate the two of them, I’m into it.”

Lucy Hale - Actress, Singer, Television Personality

“It’s perfect for when you need a quick tune-up. The decor is so chic, and every corner is perfect for a snap.”

Jen Atkin - Hairstylist, Entrepreneur, Columnist

“A really chic and relatively inexpensive place to get a good massage.”

Busy Phillips - Actress, Writer, Talk Show Host

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INDUSTRY INSIDERS

“In 2017 I became a member of The NOW and in 2020 I’m working towards opening a boutique of my own! The NOW Massage franchise was the only business opportunity that could inspire me to leave a lucrative 15 year career with a Fortune 500 company. Joining The NOW’s exclusive franchise system has given me direct access to a blueprint for success. The knowledgeable and supportive executive team, combined with a successful lifestyle brand disrupting the $4.5 trillion global wellness economy, made it the ideal investment for me.”

Lisa Caldwell-Meeks, Manhattan Beach, CA

“As tenured corporate executives searching for our first entrepreneurial franchise (during a pandemic!), we weren't 100% confident...until we were introduced to The NOW.  The mission, the business model, the incredible team all made our decision process infinitely easier than expected.  The market is absolutely craving what The NOW has to offer, and we're honored to be a part of the family that is making it all happen.”

Shannon & Gil Marques, Dallas, TX

“I was first attracted to The NOW by the financial results they achieved at their four LA locations, but what really sold me was Gara and Jason’s approach to the franchisees. For me, the decision was less about what specific business I was going to start and more about who my partners were going to be. The NOW team has proven time and again that I have selected the right partners. From their approach to putting customers first during COVID-19 (i.e. turning off automatic payments for memberships) to the thoughtful manner of engaging around BLM protests and the multiple challenges we have faced in 2020, it is clear to me that I have chosen correctly.”

Jacob Lanning, Henderson, NV

“The NOW is a young brand looking to expand across the US and as a young business owner, I want to be a part of that growth.”

Furqan Hadi, Chicago, IL

FRANCHISEES

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GUESTS

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“I have constant tightness in my neck and upper back to the point where doctors have suggested surgery to cut problematic tendons. 80 minutes with Steven gave me the most relief I’ve had in a year (and I’ve had a lot of massages, cupping and body work in that time)”

Rachel .M.

“The space and ambience is absolutely beautiful, relaxing, clean & modern chic cool and the staff who greeted me and checked me out was super friendly and accommodating. She’s really great at customer service. The massage therapist was very nice, cranial massage when face up was amazing.”

Ellen .H.

“Everything about my experience was exceptional. From the moment I walked in the front desk team was warm and inviting. My therapist Jonathan was unbelievable. Possibly one of the best massages I've ever had (and I'm picky). Thank you!”

Chelsea .N.

“The NOW is my happy place.  I am a member and have had extremely positive experiences at the front desk and with the massage therapist who is a master at his craft.  Super grateful to all of the staff.”

Joan .K.

“Laurinda is an amazing massage therapist. I always feel better the days after the massage. I suffer from chronic migraines that leave my upper body tight and she knows how to loosen them up. The front desk is always courteous and helpful and the atmosphere and vibe of the place is relaxing. Thank you for a wonderful experience.”

Faten .T.

“I loved how unique and calming the environment was. My therapist Libby was wonderful and really concentrated on my problem areas. Love the overall vibes and feel!! So beautiful!”

Ali .L.

We are thrilled to kickoff our national expansion," said Don Michael, President of The NOW Massage. "We’re excited to bring our vision of massage therapy to a new market and look forward to seeing new boutiques thrive.

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WE'RE HERE TO SUPPORT YOU

SITE SELECTION & CONSTRUCTION MANAGEMENT

The NOW guarantees favorable real estate terms including access to market comparables, expertise in negotiations and established relationships with local landlords and developers. The NOW ensures that franchisees are comfortable and confident when selecting the right property with the best possible lease terms.

SALES & OPERATIONS

The NOW’s operational team provides expert guidance and ongoing sales training. From pre-sale strategies, to grand opening tactics, and beyond – the NOW team will work with franchisees to ensure they are hitting key metrics, driving membership sales, and growing the business. The NOW also conducts financial reviews and continuous interactive retail training as part of the operational support.

MARKETING & PUBLIC RELATIONS

Unlike most franchise organizations, The NOW provides an experienced team that will manage and support: public relations, digital advertising, social media, influencer & ambassador engagement, content development, email marketing and website optimizations.

TRAINING

Franchise owners attend an extensive training course at The NOW headquarters in Los Angeles. Members of The NOW team will go to each boutique for additional pre-opening and on-site training. The franchisee and their team will undergo sales training and individual practice sessions to ensure the boutique’s success.

HR SUPPORT

To assist with local recruiting efforts, The NOW provides a personalized applicant tracking system and works with partners like the International Spa Association (iSPA) and the American Massage Therapy Association (AMTA) to find the best talent for each location. Franchisees also receive direct hands-on assistance and support by a member of The NOW executive team to ensure ultimate success in recruiting and team building.

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NOW IN THE NEWS

* In Item 19 of the 2019 Now Massager FDD, we disclose a comprehensive overview of the historical performance results generated by each of the four (4) affiliate-owned Boutiques that were owned and operating as of June 30, 2018 (each, an "Existing Boutique"). We do not exclude any Boutique's results in our Item 19. The Existing Boutiques have earned this much. Your individual results may vary. There is no assurance that you'll earn as much. See Item 19 of the 2019 Now Massage FDD for explanatory notes and details.

** Same store sales growth based upon consolidate Gross Revenue numbers for the four (4) Existing Boutiques disclosed in Item 19 of The NOW FDD for the respective comparison periods.

Since our first foray into the world of franchising began a year ago, The NOW has been growing and gaining new territories all over the country. With bi-coastal boutiques set to open at the end of this year, we could not be more excited about the future.

JOIN OUR FAMILY

Complete this form to start the process of becoming an owner.