The NOW Massage Little Italy in San Diego

OPENING IN NOVEMBER

Become a Founding Ritual Member

Receive up to $40 Off on Monthly Massages

GIVE THE GIFT OF RELAXATION! Gift cards starting at $50.

JOIN OUR INNER CIRCLE and receive the latest developments in wellness and self-care delivered to your inbox. We can’t wait to welcome you into The NOW Massage Little Italy and treat you to a complimentary enhancement on your first massage.

RELAX AND RECHARGE IN OUR LITTLE ITALY OASIS

Get ready San Diego, we’re bringing our menu of next-level massages, custom enhancements and best-selling products to you! Unwind as you escape the city crowds in our calming self-care sanctuary.

Located on Kettner Boulevard, surrounded by a selection of local dining, shopping, boutique fitness and more.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

Little Italy, CA
2100 Kettner Blvd
Suite 1600
San Diego, CA 92101

Get Directions>>
619.915.0768
littleitaly@thenowmassage.com

Next level massages starting at $70

The NOW Massage Little Italy will offer a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

MASSAGES
The NOW’s menu includes three Swedish inspired services: THE NOW, our signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.

ENHANCEMENTS
A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Gliding Cupping, Hemp Calm Balm and Fresh Eyes can be added to each service.

WHAT FANS ARE SAYING

Industry Insiders

"I’m all about crystals and stones and a good massage. So if you incorporate the two of them, I’m into it."

“It’s perfect for when you need a quick tune-up. The decor is so chic, and every corner is perfect for a snap.”

“A really chic and relatively inexpensive place to get a good massage.”

“The NOW Massage is a must!”

Guests

"I have constant tightness in my neck and upper back to the point where doctors have suggested surgery to cut problematic tendons. 80 minutes with Steven gave me the most relief I’ve had in a year (and I’ve had a lot of massages, cupping and body work in that time)”

“The space and ambience is absolutely beautiful, relaxing, clean & modern chic cool and the staff who greeted me and checked me out was super friendly and accommodating. She’s really great at customer service. The massage therapist was very nice, cranial massage when face up was amazing.”

“Everything about my experience was exceptional. From the moment I walked in the front desk team was warm and inviting. My therapist Jonathan was unbelievable. Possibly one of the best massages I've ever had (and I'm picky). Thank you!”

“The NOW is my happy place. I am a member and have had extremely positive experiences at the front desk and with the massage therapist who is a master at his craft. Super grateful to all of the staff.”

“Laurinda is an amazing massage therapist. I always feel better the days after the massage. I suffer from chronic migraines that leave my upper body tight and she knows how to loosen them up. The front desk is always courteous and helpful and the atmosphere and vibe of the place is relaxing. Thank you for a wonderful experience.”

“I loved how unique and calming the environment was. My therapist Libby was wonderful and really concentrated on my problem areas. Love the overall vibes and feel!! So beautiful!”

NOW You Know

Beauty, Design and Self-Care Tips From Industry Insiders

Massage Therapist Spotlight Q&A: Matthew P.

Meet Matthew, The NOW's Development Manager and Massage Therapist Job Training Specialist.

Your Massage Formula NOW: Know The Menu & Find Your Go-To Service

Our Enhancement Menu takes customization to the next level with a curated list of wellness and healing modalities.

WHY The NOW? Start Your Career with Massage Work Today

Our commitment to quality services starts with hiring the best massage therapists and experience guides. Curious about a career in wellness? Read on.

Wellness NOW: Joy, Food & Mental Health, Rest, and Change

Right NOW, we are feeling grateful and excited to see our family and friends in person, visit our favorite businesses, and begin to plan travel. While the reopening of our

Focus & Flow NOW

If “focus” sounds like a distant dream, and “flow” an absolute luxury, we have a few tips to help you optimize your routine, rituals, and self-care to create more of

Cold Water Wellness

Cold water therapy is gaining in popularity, but what’s all the hype about? While this wellness trend seems new on the scene, hydrotherapy of all kinds is a mainstay of

Body Balance NOW: simple ways to reset in January

Kara Griffin, Nutritionist + Health Coach from Feel This With Kara Small changes can in fact deliver big results NOW. You don’t need an overhaul in January to find balance

Self-Reflection Tools We Love

We talked with LA based healer and tarot specialist, Ellen Bowles of Woke Mystic, for her insights on how to utilize tarot as a tool for mindfulness and self-reflection. “Stability

Navigating The Holidays

We spoke with Traci Bank Cohen, PsyD, licensed clinical psychologist and Co-Founder of Westside Psych, to get her tips on navigating the myriad of issues we are facing headed into

Seasonal Recipes

As we head into Autumn with shorter days and cooler weather, boosting immunity is a priority. Our bodies have specific needs this time of year, and tailoring your wellness routine

Calm Your Mind & Body NOW

The emotional toll of daily life in a pandemic has become another contributing factor in our fight against body and brain fatigue. Although adding massage to your self-care routine is

Setting Up Your Home Office

As society makes the shift away from full time office culture, setting up a proper work space has become a necessity for many of us. Hybrid schooling, online scrolling and

How To feel Grounded NOW

Seasonal changes typically usher in new rituals that help us mark the passing of time. With the standard trademarks of September, such as buying new school clothes or planning end

The NOW Expansion Continues with YOU

The NOW inner circle has been growing and expanding all over the country. With bi-coastal boutique openings on the horizon for the end of this year. We could not be