GIVE THE GIFT OF RELAXATION! Gift cards starting at $50.
UNPLUG AND UNWIND IN OUR LINCOLN SQUARE OASIS
Get ready Lincoln Square, we’re bringing our menu of next-level massages, nourishing products and high-vibration crystals to you! Escape the bustle of everyday life and recharge in our calming self-care oasis.
Located on North Lincoln Avenue, surrounded by a selection of local restaurants, cafés, eclectic shopping and more.
The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.
Lincoln Square
4715 N Lincoln Avenue
Chicago, IL 60625
Get Directions>>
773.917.1424
lincolnsquare@thenowmassage.com
HOURS
Mon – Sat: 9:00am – 9:00pm
Sun: 10:00am – 8:00pm
Next level massages starting at $65
The NOW Massage Lincoln Square offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.
MASSAGES
The NOW’s menu includes three Swedish inspired services: THE NOW, our signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.
ENHANCEMENTS
A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Gliding Cupping, Hemp Calm Balm and Fresh Eyes can be added to each service.
Join Our Inner Circle
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WHAT FANS ARE SAYING
Industry Insiders
Guests
Feeling The Love NOW
NOW You Know
Beauty, Design and Self-Care Tips From Industry Insiders
Massage Therapist Spotlight Q&A: Matthew P.
Meet Matthew, The NOW's Development Manager and Massage Therapist Job Training Specialist.
Your Massage Formula NOW: Know The Menu & Find Your Go-To Service
Our Enhancement Menu takes customization to the next level with a curated list of wellness and healing modalities.
WHY The NOW? Start Your Career with Massage Work Today
Our commitment to quality services starts with hiring the best massage therapists and experience guides. Curious about a career in wellness? Read on.
Wellness NOW: Joy, Food & Mental Health, Rest, and Change
Right NOW, we are feeling grateful and excited to see our family and friends in person, visit our favorite businesses, and begin to plan travel. While the reopening of our
Focus & Flow NOW
If “focus” sounds like a distant dream, and “flow” an absolute luxury, we have a few tips to help you optimize your routine, rituals, and self-care to create more of
Cold Water Wellness
Cold water therapy is gaining in popularity, but what’s all the hype about? While this wellness trend seems new on the scene, hydrotherapy of all kinds is a mainstay of
Body Balance NOW: simple ways to reset in January
Kara Griffin, Nutritionist + Health Coach from Feel This With Kara Small changes can in fact deliver big results NOW. You don’t need an overhaul in January to find balance
Self-Reflection Tools We Love
We talked with LA based healer and tarot specialist, Ellen Bowles of Woke Mystic, for her insights on how to utilize tarot as a tool for mindfulness and self-reflection. “Stability
Navigating The Holidays
We spoke with Traci Bank Cohen, PsyD, licensed clinical psychologist and Co-Founder of Westside Psych, to get her tips on navigating the myriad of issues we are facing headed into
Seasonal Recipes
As we head into Autumn with shorter days and cooler weather, boosting immunity is a priority. Our bodies have specific needs this time of year, and tailoring your wellness routine
Calm Your Mind & Body NOW
The emotional toll of daily life in a pandemic has become another contributing factor in our fight against body and brain fatigue. Although adding massage to your self-care routine is
Setting Up Your Home Office
As society makes the shift away from full time office culture, setting up a proper work space has become a necessity for many of us. Hybrid schooling, online scrolling and
How To feel Grounded NOW
Seasonal changes typically usher in new rituals that help us mark the passing of time. With the standard trademarks of September, such as buying new school clothes or planning end
The NOW Expansion Continues with YOU
The NOW inner circle has been growing and expanding all over the country. With bi-coastal boutique openings on the horizon for the end of this year. We could not be
Natural Ways To Find Balance
Tips for boosting immunity NOW
Sleep Hygiene In Quarantine
Better sleep, simplified
Work-From-Home Wellness
Small Changes For Your (Home) Workplace Wellbeing
Find Your Signature Scent
Something for everyone NOW
All About Enhancements: Crystal Healing
Bring the healing power of crystals to your next massage
Celebrate You This Season
Our tips for self-care this holiday
How To Make A Crystal Grid
Powerful healing at home
Staying In The NOW
Tips on staying present during your massage
Recovery Starts NOW
Feel better faster
Digital Detox
How unplugging can help you unwind
Self-Care On The Road
Our favorite travel tips
Winter Skincare Ritual
Stay nourished when the temperature drops
All About Enhancements: Herbal Heat Therapy
Warm up while you wind down
Stress Less This Season
Tips to stay sane NOW & through the holiday
Give Thanks NOW
Simple ways to practice daily gratitude
Increasing Circulation
How regular massage supports blood flow
Restore your body. Reset your soul.
More massages, more savings. Become a Ritual Member NOW and commit to self-care. Memberships starting at $85. Sign up NOW