The NOW Massage Franklin, Tennessee


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Music City, get ready to unwind as we bring The NOW’s next level massages, best-selling products and high vibration crystals to the capital of country music. Escape the city crowds and unwind with us in a scenic self-care oasis.

Located on 1st Avenue nestled inside Historic Downtown Franklin surrounded by shopping, lush outdoor patios, and steps away from the Harpeth River.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

125 First Avenue North
Franklin, TN 37064

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Next level massages

The NOW Massage Franklin will offer a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. Designed to serve as an oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW’s menu includes three Swedish inspired services: THE NOW, their signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.

A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Calm Balm and Fresh Eyes can be added to each service.

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