The NOW Massage Cherry Creek


GIVE THE GIFT OF RELAXATION! Gift cards starting at $50.

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.


New Exclusive Enhancement

Elevate your massage experience with a beauty boost. Experience the LightStim Red or Blue LED Light Therapy for glowing, radiant skin. A gentle treatment for face and neck that’s suitable for all skin types.

Science-backed benefits of LED Light Therapy:

  • Anti-Aging
  • Boosts Circulation
  • Improves Skin Tone + Texture

Introducing The JET LAG Massage

Summer Fridays + The NOW

Recharge with our new JET LAG massage featuring Gua Sha for the hands + feet with Summer Fridays award-winning Jet Lag Mask and moisturizer. The answer to long flights, late nights and daily stress. Nourish, hydrate and calm the skin with hyaluronic acid and antioxidants to leave you feeling radiant and refreshed.

  • Eases Travel Fatigue
  • Enhances Sleep Quality
  • Promotes Lymphatic Detox


Denver get ready, because The NOW is now open in The Mile High City! We can’t wait to share our menu of curated massages, best-selling products and high vibration crystals to help you relax post hike or apres ski.

Located on Saint Paul Street in the heart of the Cherry Creek North District, Denver’s largest collection of shops, alfresco dining, art galleries and salons.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation.

Cherry Creek
291 Saint Paul St.
Denver, CO 80206

Get Directions>>

Mon – Sun : 10:00am – 9:00pm

Next level massages starting at $70

The NOW Massage Cherry Creek will offer a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW’s menu includes three Swedish inspired services: THE NOW, our signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.

A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Gliding Cupping, Hemp Calm Balm and Fresh Eyes can be added to each service.

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What Fans are Saying

"Jayme was great he listened to my instructions and we collaborated on one remarkable session. I always enjoy a therapist that listens to their clients and doesn’t ignore any and all reasonable requests. Thank you Jayme great session sadly I missed you before I left to thank you in person."
— Daniel G. , Cherry Creek, CO
"Very unique and relaxing experience! One of the best massages I have gotten in Denver. The ambiance is amazing, transports you to a night in the beach as you get your massage on a heated bed to the sounds of the ocean. The time of the massage is accurate, I got a full 80 minutes of a great relaxing massage with amazing herbal heat therapy! Will definitely be coming back!!"
— Zuleika U., Cherry Creek, CO
"Took the hubs here for surprise massages a few weeks ago, and The NOW delivered the experience. It's very rustic and open concept, not what i am particularly used to when going for a massage.  We really enjoyed it though. It felt very viking-esque with the drapes, music and fur blankets which definitely created a different mood. I'd recommend the salon for sure!"
— Heidi M. , Cherry Creek, CO
"As soon as you’re walked back to the rooms it feels like you’re transported to another place, it’s dim, warm, and the sounds of waves calm you immediately. Sky was fantastic, the best massage I’ve ever had! Her pressure was perfect and she checked in to make sure it was! Left feeling beyond relaxed! Highly recommend!"
— Karissa H., Cherry Creek, CO
"Wonderful place and people with a great atmosphere! I will be going back!"
— Matthew Eiser, Cherry Creek, CO
"Amazing people! Amazing massage!! The ambiance + everything else wow. Would highly recommend people to come check it out. I'll definitely be back soon."
— Michael Williams, Cherry Creek, CO
"Absolutely awesome experience. The staff are very friendly, professional, and informative. The ambience during the massage was amazing and my therapist was very professional and awesome. I left feeling very refreshed and ready to tackle a long week of skiing."
— Jackson McCausland, Cherry Creek, CO

Feeling The Love NOW

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More massages, more savings. Become a Ritual Member NOW and commit to self-care. Memberships starting at $90.