The NOW Massage RiNo


GIVE THE GIFT OF RELAXATION! Gift cards starting at $50.

MAKE MASSAGE PART OF YOUR MONTHLY RITUAL. Sign up for our Ritual Membership and receive savings on a 50 or 80 minute massage once or twice a month.

Introducing The JET LAG Massage

Summer Fridays + The NOW

Recharge with our new JET LAG massage featuring Gua Sha for the hands + feet with Summer Fridays award-winning Jet Lag Mask and moisturizer. The answer to long flights, late nights and daily stress. Nourish, hydrate and calm the skin with hyaluronic acid and antioxidants to leave you feeling radiant and refreshed.

  • Eases Travel Fatigue
  • Enhances Sleep Quality
  • Promotes Lymphatic Detox


The NOW is bringing its next level massages, high vibration crystals and nourishing products to Denver’s RiNo neighborhood! Escape the bustle of everyday life and recharge in our calming self-care oasis.

Located on Larimer Street in the bustling arts district, near some of the city’s chef-driven hot spots, immersive galleries and popular music venues.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

2823 Larimer St.
Denver, CO 80205

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Mon – Sun : 10:00 am to 9:00 pm

Next level massages starting at $70

The NOW Massage RiNo offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. An oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW’s menu includes three Swedish inspired services: THE NOW, our signature massage, THE STRETCH, for the athlete; and The HEALER, a mind and body balancing service.

A wide range of enhancements including Deep Tissue, Scalp Renewal, Herbal Heat Therapy, Gua Sha, Prenatal Glow, Gliding Cupping, Hemp Calm Balm and Fresh Eyes can be added to each service.

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What Fans are Saying

"I loved how calming and peaceful this location was! The lobby area is beautiful and welcoming. My massage therapist was great and it was one of the more relaxing massages I've had."
— Emily C., RiNo, CO
"Wow! This is truly a gem of a location. Christine did an amazing job massaging me. She brought me back to life. I will definitely be back! Receptionist was also very friendly and accommodating. Everything is nice and clean!"
— Natasha G., RiNo, CO
"I love the facility. The ambience put you in the mood and relaxes you. Kristana my massage therapist was great. The staff was friendly personable and welcoming.  It was a wonderful experience.  I definitely recommend."
— Jacqueline W., RiNo, CO
"Super excellent service and a great location. I met the owners who greeted me with lemon water and recommended the hemp healing balm and deep tissue add ons for my massage. So worth it! Also, I love how I can share my subscription with friends and family. Definitely a great new addition to Denver."
— Michael M., RiNo, CO

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More massages, more savings. Become a Ritual Member NOW and commit to self-care. Memberships starting at $90. Sign up NOW