The NOW is bringing its next-level massages, custom enhancements and best-selling products to Lincoln Park! Get ready to relax, recharge & escape the pressures of daily life in our city-side retreat.

Located on North Halsted Street, within walking distance to the neighborhood’s best boutique fitness studios, award-winning dining and the popular North Avenue Beach.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.

Guest Expectations: 

• Download our app for touchless check-in and check-out
• Guest forms can be completed prior to your visit
• Please stay home if feeling unwell or exhibiting any symptoms of illness

The NOW Lincoln Park COVID Protocols: 

• Meet, monitor and (where possible) exceed guidelines and regulations from local, state and federal health officials
• Elevated cleaning & sanitization standards
  • Increased frequency of cleaning & sanitization conducted by professional cleaning staff
  • Continuation of our medical grade linen service
  • Use of EPA/FDA registered disinfectants for all cleaning
  • UV sanitation utilized several times throughout the day in all guest areas
• Homedics UV-C Light and Hepa Air purification systems installed in each treatment room
• Hand sanitizer stations are provided throughout the boutique and each treatment room
• Touchless hand soap dispensers are available